Retention (D1-D7) by Cohort
D1 Retention by Country (Top 5)
Playtime (Mean per User)
Playtime by Country
Daily Events & Users Trend
Hourly Activity
Event Category Distribution
Retention Cohorts
| Cohort | Cohort Size | Returned | Retention Rate |
|---|
🔥 Top Crashes (Crashlytics)
| Issue | Subtitle | Events | Users |
|---|
User Analytics
| User ID ↕ | Total Events ↕ | Sessions ↕ | Device | Country | First Seen | Last Active | Days Active ↕ |
|---|
Add steps to build your funnel. Each step can be a Progression, Design, or Resource event.
Tower Type Heatmap (Fail vs Complete)
Tower Distribution
Avg Tower Level (Fail vs Complete)
Why Players Failed
Cross-references board composition with wave enemy data
Individual Board States
Tutorial Funnel — Variants A, C, D (Combined)
Step 01 → Step 22. Users from variants A, C, and D combined.
Tutorial Funnel — Variant B
Step 01 → Step 22. Variant B has a different tutorial flow.
Dropout Rate — Variants A, C, D
% users lost between consecutive steps
Dropout Rate — Variant B
% users lost between consecutive steps
Detail Table — Variants A, C, D
| Step | Users | % of Start | Dropout | Dropout % |
|---|
Detail Table — Variant B
| Step | Users | % of Start | Dropout | Dropout % |
|---|
Level Progression Funnel (Tutorial → Adventure Levels)
Tracks unique users who started each level. Replicates the GameAnalytics funnel: Tutorial Step 01 → Step 22 → Level 3 → Level 4 → ... → Level 31.
Drop-off Rate Per Level
Percentage of users lost between consecutive steps
Cumulative Retention %
Percentage of initial users retained at each step
Level Progression Detail Table
| Step | Users | % of Start | Step Drop-off | Drop-off % | Churned | Churn Rate |
|---|
Daily Revenue & Ad Completions
Payer Segments
Whale ($50+) / Dolphin ($10-50) / Minnow (<$10)
Ad Placements
Requests vs completions by placement
Product Revenue Breakdown
| Product ID | Revenue | Purchases | Unique Buyers | Avg Price |
|---|
Daily Revenue Detail
| Date | IAP Revenue | Purchases | Payers | DAU | ARPDAU | Ad Requests | Ad Completions |
|---|
Users & Sessions by Variant
Level Completion vs Failure by Variant
Tutorial Completion Rate by Variant
Average Score by Variant
A/B Variant Comparison Table
| Variant | Users | Sessions | Events | Levels Done | Levels Failed | Win Rate | Tutorial Done | Tutorial % | Avg Score |
|---|
Daily Spend & Installs
CPI by Campaign
Installs by Campaign
Spend & Installs by Country
Spend by Platform
Installs by Age Group
CPI by Age & Gender
Campaign Performance
| Campaign | Impressions | Clicks | CTR | Installs | Spend | CPI |
|---|
Ad Creative Performance
| Ad Name / Campaign ↕ | Impr ↕ | Clicks ↕ | Installs ↕ | Spend ↕ | CPM ↕ | CPI ↕ | IPM ↕ | CTR ↕ | Hook% ↕ | Hold50% ↕ | Hold75% ↕ |
|---|
📊 Data Pipeline Status
▶
Last Refresh
-
Data Window
-
Total Events
-
Pipeline Health
✓ Healthy